The Cancer Council of NSW approached me wanting to help create a campaign that engaged a younger, more active audience with a fundraising and awareness initiative that asked the participant to run as many kilometres as they could in a month. The idea was to capture portraits of elite and cancer affected athletes (Robbie Farah, Michelle Jenneke and others) in a way that represents a fight against cancer. A look the says “I can beat cancer” with the shots to be used in Advertising, promotion, Outdoor, online and social media. The campaign exceeded all goals set – from social media followers to participants to funds raised. It was in their words “a massive success”.
“Great stuff Zahn. Super professional and the portraits were really strong, look forward to working with you on the next campaign”. Rob Rosenberg, producer, The Stadium
